Amazon’s recent acquisition of the James Bond franchise is one of the shrewdest deals of all time. Even
though the streamer paid a reported one billion dollars for creative control of 007, I say they got a bargain.
The spy with the license to kill will prove a license to print money with new films, spin-off shows, and merchan-
dise products. A Bond cinematic universe in the style of Marvel and Star Wars is surely the next step as Ama-
zon expands the franchise. It is already one of Hollywood’s most financially successful properties, with 25 films
over seven decades grossing $7.8 billion globally. This is no time to die for the popular film series. Instead, it is
set for an exciting new lease of life.